[2 min read]

The Idea

This was a UI Design Project made for an AR app (in association with Bully!Entertainment) developed specifically for the LIVEWORX 2018 Conference's presentation. The client has already had the UI layout as well as the backend for the app. Our role was to design the User Interface based on their existing UI/UX. An interesting part of the project was that the UI was dedicated for the Augmented Reality environment which brings challenges such as:

1. Transparency & Legibility
   UI elements in the AR Experience need to be partially transparent for the User not to get the world view narrowed too much.
2. Contrast
   It's harder to make the contrast ratio of the UI elements compliant with the WCAG standards and keep it legible for all.
3. Target Users
   Although the app was designed to get presented on a LiveWorx Conference, its made-up target was factory managers in a crowdy environment on an iPad which brings multiple variables to come into play

Another interesting part of the project was that this AR Experience was composed of the UI/UX on the managing app on an iPad and a made-up real-sized Rubber Ducks Factory which was triggered by a gigantic AR triggering tag on the floor. So as the presenter scanned the tag, this huge factory grows in front of his and the audience's eyes with all its moving parts and sounds...

The app was designed for factory managers not only to be able to get real-life notifications from the production line but also to be able to more quickly locate them and take action immediately on the spot.

Seat-back, grab a bowl of soup and relax watching Robert Schmid taking you to a deep-dive into the factory of rubber ducks ✨

Some screens from the app

We've also made a juicy-little icon for the app 😊