Our UX/UI Design Collaborative Process

[4 min read]

We distinguish 2 types of scope

We distinguish 2 types of scope in approaching the User Experience Design:

a) Basic scope

Diagram of a Basic Scope UX Design process at TeddyGraphics

b) Advanced scope

Diagram of an Advanced Scope UX Design process at TeddyGraphics

Briefing and Discovery

During this phase it’s our job to best understand the project and its background to the degree that you’d allow as to dive-in. You will have a chance to see how challenging it may be to answer the number of questions we may come up with. Meaning — a lot.

Pre-Design UX Research

During this phase it’s our job to get to the point of understanding the Users’ needs via methods listed:

  1. Competitive Analysis
  2. Field Studies/User Interviews
  3. Stakeholders Interviews
  4. Sales & Support Interviews
  5. Support Call Monitoring
  6. User Stories
  7. Card Sorting

Selecting adequate methods depends on the project.
Output of this phase is the Pre-Design UX Research Report with clear-stated Users’ needs.

Design Information Architecture

This time it’s all about hierarchy in your app. Information Architecture depends on the hierarchy dictated by a statement:
“What we want the User to be able to do at a certain point in the app”
Solid IA is the bedrock for the entire app. Once that’s fixed we move on to the Flow-Diagram Design.

Design Flow-Diagram in either: Figma or Sketch

Flow-Diagrams depicts User’s jurney in the app. The more detailed the Diagram is the easier it’ll be on the next phases. Optimal Flow Diagram covers all Use-Cases. In terms of cost, in most cases we do fixed price for the Flow Diagram and it's €500–€3,500. In some, rare cases though we go with hourly rate, which is €55 per hour of 1 UX Designer's work.
Below is an example of a Flow-Diagram we did for Lakana App a while ago.

Flow-Diagram for Lakana App

Design Static Screens in either: Figma or Sketch

Once we gather enough info about the project we may be ready to start designing Static Screen for your product. -With designing those screens we divide them into 2 categories:

  1. Unique Screen
  2. Variant of Unique Screen

The reason for that categorization, is that in most cases, an app consists of couple Unique Screens and a lot of Variants of those Unique Screens. And obviously there's more creative work needed to design a Unique Screen than it is to design a variant of it. Simple.

Therefore we charge €220 per Unique Screen and €90 per Variant of a Unique Screen. Two revisions of each iteration are included in the price.

Graphic explaining the difference between Unique Screen and a Variant of Unique Screen

Design Clickable Prototype(s) in either: Principle or Figma

Clickable Prototype(s) will help you a lot in deciding upon our UX-suggestions. It allows to litterally feel-through a certain portion of the app as if it’s already developed. Moreover, our Prototypes can be played full-screen on your iPhone✨ -Feels like magic and helps a lot in the decission-making.

Prototypes are made quickly and with a lot less efort that it would be done by a developer. Moreover, Prototypes help to catch 85% of UX errors with just a simple UX Test with 3-5 testers.

In the Prototyping phase we charge per Prototype-State (PS) e.g. button tap animation, screen transition; any change that happens on the screen, and it's €25 per PS.

Below is a real example of our Clickable-Prototype’s Explainer Video

We can also use a Clickable Prototype for marketing purposes like we did for Polish ePayments project (see below).

During-Design UX Research

According to the latest studies — just by testing User Experience with 3-5 Testers, you can catch up to 85% of Usability errors. That test can then have multiple rounds (usually 1 to 3 rounds is enough) where we improve the Prototype after each round to make sure the issues are properly addressed. Now, although the cost of a UX Test depends on the scale of the project, below are some numbers to give you an idea.

Price for a UX Testing consists of:

  1. number of Testers' days (€150–€300 per Tester's day)
  2. scale of the Prototype
  3. number of Scenarios in the Test
  4. number of Rounds of the Test
  5. UX Designer's time (€55 per hour)

So for example, if we want to run a UX Test with 5 Testers, on a Prototype that consists of 15 Prototype-States, which on avarage would take 24h of UX Designer's conducting-work, it would sume-up at €3,075.
That example UX Test would take 5–9 business days to finish.

What you'll get as the output of this phase are:
1. Report
from the Test with raw data, a summary, and our recommendation for changes,
2. Video-Reel from all the Tests.

How that Test looks like? We create Scenarios of User's Journey in the app and create clickable Prototypes, that match these Scenarios. Then by making sure to fabricate the most psychologically-natural environment for the User to interact with the Prototype, we run the Tests with them.

Below is an example on how it looked like with eService:

And an example of how a UX Test looked like for mojePru Clients’ App for Prudential:

Photo-Collage showing UX-Testing at Prudential's Headquarter.

Export Graphic Assets via either: Figma, SketchCloud, Zeplin

Once the project is approved, we export all the assets for your developers.
Over the past 7 years of us delivering to the Clients’ devs we have worked out, that the best ways to share graphic assets, code snippets and commenting tooling are: Figma, Zeplin, and SketchCloud. Whereas the top one appears to be Figma (updated 2022).

Below are some screenshots to show you how those exportable and inspectable assets look like in each of the apps we use.

Graphic showing exporting possibilities of Figma
Graphic showing exporting possibilities of SketchCloud
Graphic showing exporting possibilities of Zeplin

How We Iterate

In order to share our UX suggestions with the Client in the best possible way, we create Video-Explainers (example below), that consist of:

  1. Source-File Show Off
  2. Designer’s Voice-Over
  3. Designer’s Camera in the corner of the screen
  4. Clickable Prototype Presentation (whenever needed)

Then we invite people from your company, by email, to access the Source-File (either in Figma or Sketch), where they can evaluate and commend on the Design.

If you're interested in our services, contact us through the available options below. We're excited to hear from you!


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