Trust in Digital Payment Experience · our model, with proven evidence only

TeddyGraphics Insights

Our model · the Trust-Building Formula

Expectations & Past Experiences
Repeating User Experience
Cognitive Load

Sense of Control
1. Conscious-Level Contributors
  1. Legibility
  2. Orientation
  3. Temporal Coherence
  4. Reversibility
  5. Autonomy-Preserving Safety
  6. Tailoring
  7. Understandable System Feedback
2. PreConscious-Level Contributors
  • Sensory Input (seeing, hearing, touching, etc.)
  • Pattern Recognition & Fluency
  • Affective Priming (emotional pre-conditioning caused by the 2 above)
Assessment
Modulating Cues:
  • Branding
  • Delight
  • Emotional Tone
  • Aesthetics
  • Hedonic Pleasure
External Trust Signals:
  • Competence Cues
  • Social Proof
  • Institutional Backing
Feeling of Trust

    Sources and method